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	<title>SalesPerformance.com &#187; Book Reviews</title>
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	<description>How to make your company's sales funnel flow faster through sales process improvement</description>
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		<title>Book Review &#8211; Introduction to Sales Process Improvement: Gaining More of the Right Customers at Higher Margins and Lower Costs with Lean and Six Sigma</title>
		<link>http://www.salesperformance.com/book-review-introduction-to-sales-process-improvement</link>
		<comments>http://www.salesperformance.com/book-review-introduction-to-sales-process-improvement#comments</comments>
		<pubDate>Tue, 06 Jan 2009 20:46:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[sales and marketing management]]></category>
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		<description><![CDATA[The idea that sales is a process that can be improved is gradually taking hold. This introduction explains the foundations for a scientific approach. ]]></description>
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		<title>Book Review &#8211; &#8220;The Leaky Funnel Earn More Customers by Aligning Sales and Marketing to the way Businesses Buy&#8221;</title>
		<link>http://www.salesperformance.com/book-review-the-leaky-funnel-earn-more-customers-by-aligning-sales-and-marketing-to-the-way-businesses-buy</link>
		<comments>http://www.salesperformance.com/book-review-the-leaky-funnel-earn-more-customers-by-aligning-sales-and-marketing-to-the-way-businesses-buy#comments</comments>
		<pubDate>Tue, 06 Jan 2009 18:13:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Sales Process Management]]></category>
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		<description><![CDATA[by Hugh Macfarlane    2003, Bookman Media Pty Ltd    (available on www.amazon.com)    Submitted by Michael J Webb:    HardBits (a mid-sized company in a maturing industry) is struggling because its products are being commoditized by competitors from around the world. 
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		<title>Book Review &#8211; &#8220;Escaping the Black Hole&#8221;</title>
		<link>http://www.salesperformance.com/book-review-escaping-the-black-hole</link>
		<comments>http://www.salesperformance.com/book-review-escaping-the-black-hole#comments</comments>
		<pubDate>Mon, 05 Jan 2009 19:16:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[integrated marketing]]></category>
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		<description><![CDATA[Escaping the Black Hole: Minimizing the Damage from the Marketing-Sales Disconnect  Robert Schmonsees, Thompson Publishing, 2005    How much of your marketing and selling budget is wasted?    In &#8220;Escaping the Black Hole -Minimizing the Damage from the Marketing and Selling Disconnect&#8221; (Thompson Publishing, 2005), author Bob Schmonsees demonstrates that [...]]]></description>
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		<title>Book Review: &#8220;Sales and Marketing the Six Sigma Way&#8221; by Michael J. Webb with Tom Gorman</title>
		<link>http://www.salesperformance.com/sales-and-marketing-the-six-sigma-way-by-michael-j-webb-with-tom-gorman</link>
		<comments>http://www.salesperformance.com/sales-and-marketing-the-six-sigma-way-by-michael-j-webb-with-tom-gorman#comments</comments>
		<pubDate>Mon, 05 Jan 2009 19:07:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[sales and marketing management]]></category>
		<category><![CDATA[Sales process]]></category>
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		<category><![CDATA[six sigma selling]]></category>

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		<description><![CDATA[This book demonstrates that aligning your selling activities with the customer's buying activities wins more business, and lets you measure and analyze why.]]></description>
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