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	<description>How to make your company's sales funnel flow faster through sales process improvement</description>
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		<title>Unconventional B2B Marketing Creates Success for Small Company</title>
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		<pubDate>Thu, 08 Jan 2009 18:02:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<title>Implementing a Formal Selling Process and Performance Measures in a Sales Organization</title>
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		<pubDate>Thu, 08 Jan 2009 17:57:46 +0000</pubDate>
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		<category><![CDATA[Sales Process Management]]></category>

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		<description><![CDATA[Implementing a Formal Selling Process  and Performance Measures in a Sales Organization[1]
Joe Vavricka and Barry Trailer
Trailer Vavricka, Inc.
    Summary: This paper describes implementing a process management framework and performance measurements into a corporate sales organization. It begins with describing the traditional approach to sales management and the potential impact of improving [...]]]></description>
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