Next Webinar

How to Generate and Sustain a 25% Increase
in Sales Opportunities in 90 Days or Less

Sales Kaizen Webinar with Brian Carroll
Author of Lead Generation for the Complex Sale

February 5, 2009, 3:00pm Eastern Time

I’m Michael Webb, and I'm the author of "Sales and Marketing the Six Sigma Way" (Kaplan, 2006). My team and I have helped dozens of companies in North America sell more of the right customers at higher margins and lower costs by applying the concepts of lean and six sigma to their sales and marketing departments: large companies, like Thermo Fischer Scientific, medium-sized companies, like MAQUET, and a variety of smaller companies as well.

For this event I’m teaming up with Brian Carroll, author of “Lead Generation for the Complex Sale” (McGraw Hill, 2006). Brian has been quoted in Business Week, BtoB Magazine, Selling Power, The Wall Street Journal, CMO Magazine, Target Marketing, Inc. magazine, Marketing News, DM News, Marketing Profs, MarketingSherpa, Software CEO, and Rain Today.

How can you Improve qualified sales 0pportunities by 25% and sustain this capability?

The economic crisis has created a huge need for companies everywhere to find more prospects for their sales funnel – fast! So how do you do it, and make sure you can sustain the improvement for the future?

The answer is to take a process approach, specifically, a sales kaizen approach. In this webinar, you’ll learn how to:

• Identify the specific lead-generation problems you have (there are many!)
• Discover the exact causes of lead-generation problems
• Change the causes to produce desired results
• Apply sales kaizen – a step-by-step means of sustaining business improvements

To register for this webinar, click on the link. Registration is $47.

“Brian’s comprehensive, up-to-date, and lucid framework for designing an effective lead generation system showcases his extensive experience and broad research. Very compelling, indeed.”

– Sharmila C. Chatterjee, Ph.D., MIT, Sloan School of Management

“Carroll has unveiled some of the most guarded secrets of lead-generation experts. His approach to generating leads for the “complex” sale is not only on-target, but will produce results.”

– John M. Coe, President, Sales & Marketing Institute