Powering Your Sales Process with Internet Marketing
In the last five to seven years Internet Marketing has been a gold rush for some entrepreneurs.
Unfortunately, technologies have rapidly evolved, making it hard for B2B sellers and marketers to follow them.
Those B2B marketers who have tried Internet Marketing techniques (such as search engine optimization and Pay-Per-Click) usually end up with less than stellar results.
Why?
Because being successful with techniques such as SEO and PPC requires more re-thinking than they realize:
The Internet has dramatically changed the way companies go about getting information and solving their problems. It follows that you have to change the way your company sells as well.
Would you try to hook a jet engine to the yoke of a horse-drawn carriage?
SEO and PPC are like jet engines — you need an airframe to match, namely a sales process that matches your customer’s journey.
How do you get your arms around this problem?
I’m going to give you a sound introduction in this Thursday’s SPIF! webinar:
5 Crucial Tips to Improve B2B Selling
with Pay-Per-Click Marketing
an Interview With Tim Seward of ROI Marketing
Of course, this webinar is free to SPIF! Members.
I look forward to chatting with you on Thursday.
Michael Webb
January 5, 2009
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This means the cost of bids in the UK when currency is converted is significantly higher (July 2005), therefore it may be wise for you to setup an Adwords account which uses USD.
Hey, As an Internet Marketer “Good job” on this article. I have noticed that there is still a lot a businesses who are resistant to embrace the full potential of online marketing. Do you have a replay of the webinar?