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Your company may already have a sales process ... Right? Trouble is, it sure could be better.
Unfortunately, doing a sales process right involves more than meets the eye! Here are four great resources to help you get a handle on how to really improve your company's sales process. These approaches result from nearly 20 years of experience and study around sales and marketing management.
Click on the links below to read the articles:
- Do You Know the Answers to these Sales Process Questions?
Whether you're a beginner or an expert (such as a Six Sigma "Black Belt"), you need to know how process improvement applies to marketing and selling. Here are some frequently asked questions, and the answers.
- Are These Four Marketing and Selling Myths Hurting Your Business, Without You Even Knowing It?
Why does it seem so difficult to improve marketing and selling results? I'll bet these four myths have something to do with it in your company. Take this easy four-day course so you can blow away those myths and start solving the real issues today.
- Marketing and Selling Executives: You Can Make Sales Easier. Find Out How!
You can make selling easier: find out how! This article ("Business Value Mapping - A Key to Making Sales Easier") provides the key to designing sales processes.
- What Impact Does Your Sales Process Have on Your Financial Statements?
This whitepaper illustrates the ultimate goal of sales process thinking: It is a case study that traces the activities and results of successive attempts to solve a tricky lead generation problem. Hard measurements of the activites and results enable the company to ultimately identify cause and effect, and connect directly to the company's financial statements.
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