Is a sales process the same as a sales methodology?
Susan Niemchak, Director of the Sales Training Community at TrainingIndustry.com asked me a question that seemed innocuous at first:
Is a “process” the same as a “methodology?”
“Loosely speaking, ‘process’ and ‘methodology’ are synonymous,” I answered. “Unfortunately, ‘loose lips sink ships,’ and may cause an occasional bar fight as well. Not to Read more
What It Means to Measure a Sales Process
You’ve heard it a thousand times: “What can’t be measured can’t be improved.” Yet when it comes to marketing and selling processes, measurement can be a frustrating mess. Most people who grew up in the culture of sales and marketing, including the authors of most books on Read more






