How to establish a clear cause and effect relationship between promotional expenditure and sales

January 6, 2009 by admin  
Filed under Articles, Sales and marketing management

By Justin Roff-Marsh Over lunch, a CEO recently admitted to me that his financial controller was using his organisation’s profits to build quite a substantial commercial property portfolio. When I asked if this was best use of his organisation’s free cashflow, he smiled, “How Read more

Why Don’t Six Sigma Training Companies Sell the Six Sigma Way?

September 4, 2006 by Michael  
Filed under Blog

A prominent Six Sigma training company recently packaged their 16-page color brochure along with an issue of an internationally recognized process improvement magazine. Inside, the “Message from the President” read:

“Dear Valued Customer: “We wanted to bring you up to date on a few of the experiences we’ve had at [Our Company] these Read more