How to establish a clear cause and effect relationship between promotional expenditure and sales
January 6, 2009 by admin
Filed under Articles, Sales and marketing management
By Justin Roff-Marsh Over lunch, a CEO recently admitted to me that his financial controller was using his organisation’s profits to build quite a substantial commercial property portfolio. When I asked if this was best use of his organisation’s free cashflow, he smiled, “How Read more
Why Don’t Six Sigma Training Companies Sell the Six Sigma Way?
A prominent Six Sigma training company recently packaged their 16-page color brochure along with an issue of an internationally recognized process improvement magazine. Inside, the “Message from the President” read:
“Dear Valued Customer: “We wanted to bring you up to date on a few of the experiences we’ve had at [Our Company] these Read more






