How to Generate and Sustain a 25% Increase in Sales Opportunities in 90 Days or Less
February 9, 2009 by mjweb76
Filed under Sales and Marketing Kaizen
Marketing Lead Generation Process Improvement
Michael Webb and Brian Carroll, author of “Lead Generation for the Complex Sale” describe how to identify the causes of not enough sales opportunities, and how to implement a kaizen event that will increase the quantity and quality of leads by at least 25% in 90 days or Read more
How a Marketing Kaizen Event Can Make Your B2B Website Rock in 90 Days or Less
January 27, 2009 by mjweb76
Filed under Sales and Marketing Kaizen
Marketing Lead Generation Process Improvement
Michael Webb and John Fox describe simple and powerful improvements you can make to your B2B website. This makes a great kaizen event, because it is
- limited in scope,
- easy to accomplish, and
- produces measurable results quickly.
The whole presentation is approximately 1 hour and Read more
Project Charters: A Key to Making Sales and Marketing Improvements Easier Than You Thought Possible
The thinking and planning tools offered by methodologies such as Six Sigma can be quite helpful to sales and marketing organizations, whether or not they have a company-wide process improvement initiative in place. The Project Charter is a great example of one such tool. Once people agree Read more
