When Your Customer Becomes Your Enemy
A company president once hired me to work with his sixty-person sales team for the second year in a row. Early in the first meeting he said something that struck me.
"Mike, we are going to do some things differently this year. We are going to focus on the salespeople. I don't want you to get distracted by concerns with the marketing department. The problem we have is that our salespeople need to be more effective at managing their Read more
