How to Escape the Conversion Paradox
Four Dangerous Assumptions That Disintegrate Sales and Marketing – and How to Avoid Them
The head of sales and marketing for a systems integration firm was stumped.
His good marketing created impressive traffic to his company’s trade show booth. He and his team members had great conversations with more than a hundred people there, and arranged many follow-up conversations. On the flight back home he wondered how his team could handle all the opportunities they had found.
Yet a week after the event, it was as if the conference had never happened. These same prospects did not respond to emails or return follow-up phone calls. Those he managed to connect with were not interested. ++++++++ Read more
