What is The Problem Behind Your Sales Problem?

May 20, 2009 by Michael  
Filed under Blog

There is an interesting saying among psychotherapists that goes:

“Don’t try to solve anyone’s problems until you find out why they like having them.”

Think about that. Therapists know they can’t solve any patient’s problem until they understand the story hidden behind the problem. Now, please don’t think I’m saying sales organizations need therapy, or that sales executives like Read more