Deciphering Sales Process Cost (members only)

July 28, 2009 by Michael  
Filed under Sales and Marketing Kaizen

Save Money in Sales and Marketing: How Financial Analysis Helps Your Sales Team Spend Less Time and Money While Selling More Customers at Higher Margins

In Chapter 3 of Sales and Marketing the Six Sigma Way I described a powerful technique called the “Sales Operating Audit.” This webinar, with my friend and CPA Ralph Jeswald of Dopkins & Company, LLP, describes the approach we have used many times with sales and marketing executives Read more