Three Proven Tactics to Get Salespeople’s Cooperation in Launching New Initiatives

January 5, 2009 by admin  
Filed under Sales and marketing management

by Michael J. Webb (pdf of this article) One of the most common questions from executives trying to improve sales and marketing results is this: “How can we get our salespeople’s cooperation in our new (blank) initiative?” Whether you Read more

What It Means to Measure a Sales Process

August 14, 2007 by Michael  
Filed under Blog

You’ve heard it a thousand times: “What can’t be measured can’t be improved.” Yet when it comes to marketing and selling processes, measurement can be a frustrating mess. Most people who grew up in the culture of sales and marketing, including the authors of most books on Read more