Deciphering Sales Process Cost (members only)
July 28, 2009 by Michael
Filed under Sales and Marketing Kaizen
Save Money in Sales and Marketing: How Financial Analysis Helps Your Sales Team Spend Less Time and Money While Selling More Customers at Higher Margins
In Chapter 3 of Sales and Marketing the Six Sigma Way I described a powerful technique called the “Sales Operating Audit.” This webinar, with my friend and CPA Ralph Jeswald of Dopkins & Company, LLP, describes the approach we have used many times with sales and marketing executives Read more
Why Your Sales Process Cost Matters, and What You Need to Know to Get it Right
January 7, 2009 by admin
Filed under Sales Process Cost
By Michael J. Webb (pdf of this article) One of the most important management systems for the senior executive is the one that measures the costs of production. Executives must know not just the Read more
Why Your Sales Process Cost Matters, and What You Need to Know to Get It Right
One of the most important management systems for the senior executive is the one that measures the costs of production. Executives must know not just the total cost of production, but also the costs of the stages of their production. Sales and marketing organizations need this every bit as much Read more
