Senior Executives:
Are Your Sales and Marketing Teams Missing their Numbers?
(Yet Working Harder Than Ever?)
Download this Four Step Approach
to Improving B2B Sales Performance
This is the video version of this page Visit the non-video version of this page
Sales and marketing teams missing their numbers are a huge challenge.
Declining sales, poor forecast accuracy, feast-or-famine cycles, and unpredictable results can damage cash flow as well as morale. Your sales and marketing leaders are working furiously to do the right thing.
So, why don’t things seem to get better? Click on the video below to find the answers you need:
Download the B2B Sales Performance Improvement Kit Now
It is time to take a fresh approach. The evidence is available to make your sales and marketing work faster and more efficiently.
Fill out the form below and you’ll discover a disciplined, reliable approach for producing revenue. Most importantly, you’ll see how your salespeople will respect and appreciate it.
The B2B Sales Performance Improvement Kit includes
- Screen Capture Videos: The Four Steps to Improving B2B Sales Performance
- Access to the Free Sales Process Basics Area, including these whitepapers:
- Short email course illustrating the B2B Sales Performance Improvement Kit
- Customer Value Mapping: How to Make Marketing and Selling Easier
- What Impact Does Your Sales Process Have on Your Financial Statements?
- Subscription to Free SPIF! the only weekly newsletter devoted to sales process improvement.
Michael
You came to Thermo Scientific about two years ago to train us in Madison (and I guess in a sales meeting we had in Nashville as well) on value proposition. At that time I was a product manager in the marketing product development group and right after the training I took the opportunity of your offer to send us a copy of your book. In fact, before moving to the US in marketing, I worked in sales and service management for 15 years, and during your training I found myself always in agreement with your statements, both verbal and written in the book. Then, I decided to practice on your suggestions in the development of the product I was managing in 2006. The last year we finally introduced the new product and despite different expectations we had for the AOP product mix, the new product allowed us to exceed bookings year on year by 135% in units and 150% in volume. I do not know how much of this is due to the product values (customer process-centric developed) and how much to the way we presented it, but I surely wish to thank you for having ’standardized’ or made ‘lean’ the way I now envision product development in marketing.
Thanks
Federico,
I appreciate your comments Fredrico. Congratulations on your success, and I hope it continues!
All the best,
Michael
Michael:
You are definitely on to something with your SPIF presentations. It is enabling me to better represent my offering to my clients. I am a big believer in process. There are several offerings in the market that talk around what you are explaining. The difference I see, you are covering all bases in a comprehensible manner that field people can relate too and implement. In my world we call it an enterprise solution versus a point solution. Keep up the good work.